Media & Rep

 

09/11/22

L/O - To understand the terminology and theory needed to analyse music videos.

semiotics refers to how a signifier can have a literal denotation but it might signify a greater meaning - stop danger/attention.

Roland Barthers did a great deal work on semiotics in the 1950s.

Analysing a scene from silence of the lambs: 

Over the shoulder shot, this creates meaning by showing the facial expressions of both the characters also using reverse shots to implicate the conversation that is being shown, because the shots are fast shots it could create tension between the two people. the extreme close up of the people face shows the audience what both of them are feeling the meaning is so that we understand what each of the characters is feeling in that particular moment, in this scene you can see that the inspector is very nervous about talking to the serial killer.

Homework 

The products produced to market James Bond films are designed to offer a clear appeal to a wide global audience of young males aged 17-35?

I agree with this statement because on most of the James bond posters there are young women with revealing cloths on this will appeal to men more that women because men will be attacked to the girls on the poster. Which represents women as an object like it can be put on display for men's pleasure. it also could appeal to men more than women because even in the posters he is shown to be a very mescaline figure which men could watch to be more like James Bond, and that they can learn certain traits from Bond on how to me a better man, and because bond is good with girls they could learn it of watching it in the films.

11/11/22

L/O - To practise using the terminology and theory needed to analyse music videos.

Analysing chandelier by Sia

https://youtu.be/2vjPBrBU-TM

The mise en scene in this music video sets the tone of that they do not have money and that they are living in a flat that needs some work, it also shows that she is alone as she is dancing around the house you do not see any people around the hose so this could show that she is alone most of the time in the day because her parents might be working. The wide angle shot shows how old and run down the house looks and the full body shot shows on the girl that she is alone and that she might have many cloths and that they are old.

The camera work of the close up shows her emotions and can convey how she is feeling in this shot of the music video. In this scene the mise en scene in this shot shows that she in a dark place which could also represent her feelings at this time. The lighting throughout the video can reflect how she is feeling, which could be the feeling of sadness and loneliness.The message in this song is that some people will drink there problems away, you can see this when she says party girls dont get hurt cant feel anything when will i learn. this shows that they do drink there problems away and that maybe they regret doing that because she also says when will i learn this shows that she regrets it.

 

L/O - To practise using terminology and theory needed to analyse music videos. 

16/11/22

Unstoppable by sia 

The medium close up of were she goes through the glass shows that she is strong and that she represents the title of the song because he piece of glass cant stop her so therefore she is unstoppable. Also the mise en scene in this shot shows that she is strong because she is breaking through the glass with no problem and also it can show that she is in-charge of the people around her because she has the better cloths than the two men holding the glass.

L/O - To research the set texts.

23/11/22

Heaven - 

Artist - Emeli Sande 

Genre - classic soul

Release date - 2011

Summary of song meaning - 

Description of what happens in the video - throughout the music video there are various shots of sande around different towns and places in London. there are often shots of people saying prayers, carrying a statue of Mary and a cross resembling heaven and god 

Explanation of how video links to song - during the end of the video there is a type of gospel sounding music that emeli has incorporated within her song, gospel music is usually heard within churches, the place of god, so it therefore links to the song. also throughout the video you can see people praying and carrying a stature of mary 

How has the artist been represented - She could have been represented as someone who believes in god and heaven and that she put this song out o try and convince others.

 

Titanium - 

Artist - David Guetta 

Release date - 2011

Genre - pop

Summary of song meaning - a boy with supernatural powers who is persecuted and pursued by authority for being different.

Description of what happen in video - Tt is a boy who has supernatural power and who is on the run and in the last scene you the boy running away from a swat team in the woods, the boy is caught and then pushed to ground by a member of the swat team. The video then ends with the boy using his supernatural powers once again to push the men away i a burst of power.

Explanation of how video links to song - it links to the by showing that the boy is strong and that no one can stop him which represents the lyrics,' shoot me down, but i get up' , and 'shoot me down but i wont fall , i am titanium'.

Description of how artist has been represented - 

25/11/22

L/O - To explore the purpose, form and conventions of music videos.

What are the main purpose of a music video?

• To sell/promote a song 
• To provide a better understanding of a song through visual elements.
• To highlight the talents of the artist - singing dancing performing.
• To help build a brand identity/sell the artist.

Angle shots used in heaven

• Low angle 
• High angle shot 
• Mid close up
• Close up 

L/O - To explore the conventions, context and representations in Heaven.

30/11/22

• Pink hair - feminine 
• Image framing - she is in the centre 
• Clothes -feminine, sexual
• Plain background - makes her stand out  

Emeli Sande 

Scottish singer songwriter. MBE (services to music). critically acclaimed, celebrates diversity.still making music, was on mainstream label, now indie label.

Heaven 

• 23 million youtube views - perfromance based music video promoting debut single (image of artist crucial). signed to vergin (universal music - one of so called the bug three)
• The album, our version of events was critically and commercially successful (best selling UK album,2012)
• One year after heaven she had become an established, even iconic artist(sang at opening and closing ceremony of 2012 London Olympics and sang in the white house) = rapid rise to fame.

Where was it filmed and who directed it? 

• Was directed by jake nava who has previously worked with Beyonce, kenye west and niki Minaj
• It was shot in Bethnal green, in east London where she lives.

How was it released?

• It was uploaded on her youtube 

Quotes or any press releases from either the record label about the video and what it is about?

• It came from a conversation with her producer naughty boy, talking about what it means to be good in this day and age, and how its harder for our generation because things move so fast, and how theres so many influences and avenues, and he said you just have to keep your heart clean. it was the imagery of a clean or dirty heart that inspired her, they wrote it in a about half an hour.
• I defiantly believe in god and heaven, although i dont follow religion.heaven was about trying to be good.

 

 

Representation 

How has street life been represented in heaven?

It has been represented by using mise en scene by being set in a street with working class people in and around the video.

Street life has been represented by setting most of the music video in the street, and by using people in the street, this is shown when she is singing in the street and people are walking by her just carrying on with there lives in the street, there is also a shot of her on the bus which connects to street life because people who ant afford a car use the bus for there day to day travel.

It is also shown by the people that she shows in the video, the person who was i the turnel and which he looked like he was waiting for someone to get something this can represent street life because most people who are on the streets tend to do drugs to keep them going and satisfy them, and you can see representations of drug abuse when there are shots of lighter and people holding lighters.

09/12/22

ET - links in with the riding the bikes, and in an typical american setting in a small town and a small.

super 8 - supernatural, same kid in music video and the film. ends up with boys against the system, and adults, set in the same theme as music video.

superaro - part of the film set in the forest and has the same idear as one person against an army or a group force. poster in his room of the music video.

common spielburg characteristics - mostly includes young boys. same type of camera work and facial expressions in films and music video on the boy which makes us be on his side.middle class setting.

Explain how and why your music video uses intertexuallity effectively? 

L/O - To explore the use of media language in case study videos.

14/12/22

 

 L/O - To explore viewpoints and ideologies, contexts and audience responce to music video case studies.

Viewpoint or ideology

Emilie sande - It represents individualism because she is on her own and doing it by herself without anyone else in the shots, she is the main character which shows her as an individual, It also shows that because each person is different in her music video. it looks at hedonism because it portrays drugs in the music video.  it shows femenision by placing her in the centre and is seen in a powerful position.

David guetta - He features individualism by mainly focusing on one person which is the boy and that he does it all alone and doesn't look for help but copes with it by himself without any help needed from anyone else. patriarchy because the police officers are stereotypical men and the teacher is a women.

The disruption is the boy in the school at the beging and at the end when he blasts the police officers away.

   

Advertising 

L/O - To understand the purpose of advertising and the language used to analyse texts.

Analysing media language in this poster.

• The colour palete - there is a black and red colour palete used the black makes the red stand out 
• The main image is in the middle of the poster to be the main focus of the poster.
• The title stands out out because of the bright background.
• medium close up 
• beads as props 
• sefir font

Representations

L/O - To explore hoe representations are constructed in advertising.

13/01/23

Representations in adverts.

Representations means thinking about how an event, issue, particular social group or individual is presented to an individual through a media product.

Representations is unavoidably selective: the producer of an advert will decide how to promote the product to its target audience and, in doing so, will choose how to present the social groups or individuals included. they will also make choices about which groups or individuals not to include.

producers, consciously or subconsciously, can also construct and reflect wider social attitudes to a range of issues and events.

These representations can be influenced by the following:

• producers themselfs are often part of the dominant social group.
• representations constructed are likely to reinforce the producers own values and experiences.
• adverts targeting wide audiences may be more likely to reinforce rather then challenge dominant ideology in an attempt to persuade audiences to buy inquestiongly rather then question the message behind the product.

Dominant  ideology

Within our society, there is a dominant group that holds positions of power within social instructions or owns the production of cultural products, such as the news.

It is often argued that the dominant social group, by having acces to power and means of communication, has control and influence over the ways in which other social groups are seen and understood.

Their social experience, beliefs and values are known as dominant ideology and its form this perspective that all social groups will be influenced.

Many theorists suggest that, in general, members of this group have the following characteristics

• middle-aged
• male
• middle class
• white
• capitalist
• christian
• heterosexual
• able-bodied
• westen
• university educated
• 
  

• Mise en scene - cloths and hair makes him look like an average man, not a celebrity.
• Medium close up to be able to see the prop
• Font - blocky font - links to masculinity
• Product shot - last thing we as because of the way we read.
• colour palete of the blue background links to the product and to the gender that it is aimed for.

• Colour palete - white and red associates with coca cola colours.
• Elvis presley - respected singer - celebrity endorsement.
• Side burns - linked to elvis but used coke bottles as side burns.

• Medium close up - shows his expresion 

Subordinate groups

• Anyone not fitting these characteristics would be classed as being from a subordinate group. however, some individuals can be fit into both dominant and subordinate groups simultaneously. E.G. A white British, working class women would fall into the dominant ethnic group but also the subordinate class and gender group.
• This identifies that these groups have ideologically, less economic and political power and social status within society than the dominant group.
• The existing of these binary oppositions suggest that the representations of individuals and social groups will always involve bias towards the dominant group.

Stereotyping 

• Representations are often constructed using stereotypes. the use of positive and negative stereotypes communicates ideology to influence the audience.
• Stereotypes attach specific values or idea to a group of people which are generalided and largely inaccurate. however the frequency with which they are used in society leads them to become accepted.

Cages 

when analysing representation, we can use the mnemonic cagdes:

• Class
• Age
• Gender
• Ethnicity
• Disability
• Sexuality

processes of representation and constructing realism.

• Selection and combination of events, issues, social groups and individuals: How the elements we see in an advert are combined to construct a particular meaning.
• Choices made about how to represent: These choices depend on the values of the advertiser, the target audience and the product.
• The use of positive and negative stereotypes: Question whether these reflect wider common stereotypes used in advertising or not.
• Social groups who are under misrepresented: Used the cageds mnemonic to help discover this. question how and why has happened.
• Impact of industry contexts on producer choices: These choices are often driven by economic factors relating to production costs, the product and the target audience.
• How the media constructs versions of reality: Refers to the way a print advert may use stereotypes as shortcuts to communicate the adverts message and reach the intended audience.
• How representations make claims about realism: These are made through the way the media language used influences the reader to accept its representation as real rather then simply a point of view. 

Different Readings

Representations require interpretations. We make judgements based on our own personal experiences, beliefs and values. this means that not all responses will be:

• Preferred or dominant reading: Agree with meaning and buy product.
• Negotiated reading: accept the meaning but might not want the product.
• Opposition reading: reject the message and will not buy the product.

Exam set texts 

L/O: To explore set advertising texts and research brands.

• The old spice campaign from 2010 was a transformative mass market campaign for the aftershave brand
• Prior to 202 the old spice brand was associated with much older, more mature male audience.
• This campaign features the american actor and sports star isiah mustafa.
• This poster was part of a follow up campaign in 2011 which sought to build on the succes of the initial campaign.

• Old spice is an american brand of male grooming products encompassing aftershaves, deodorants and antiperspirants, shampoos, body washes, and soaps.
• The commercials display the idea of stereotypical man: rough, strong, screams and powerful. society is full of gender stereotypes men constantly look up. with these commercials, old spice becomes one of the attributes a real man should possess.

• The lucozade campaign poster from 2013 was part of a £4m mass marget campaign to educate consumers about how the soft drink can help improve peoples sports performance.
• It features a range of sports personalities, including footballer Gareth bale as a key brand ambassador.
• The campaign aimed to bring to life to claim that it hydrates you better than water. the brand wanted the advert to reinforce how they were combining scientific expertise with product innovation.

• lucozade sport is an isotonic sports drink, providing carbohydrates and electrolytes that keep people hydrated and help maintain performance during exercise. the brand exists today to bring people together through the power of sport.
• It contains sodium, the main electrolyte lost in sweat. it contains carbohydrates and electrolytes to enhance hydration and help maintain endurance perfromance.

• Shelter, the uk based housing and homelessness charity, launched 'a home for everyone' campaign in 2011.
• As a non-commercial product, it encouraged donations to charity rather than a purchase of a product.
• It was produced for those at risk of homelessness to point them to shelters free services and guide them to seek advice on issues around homelessness earlier.

• Was established one organisation to speak for the millions of hidden homeless living in overcrowded slums.
• shelter is a basic human need crucial for survival in cases of natural hazards or conflict. it provides security, personal safety and protection from the wether, and prevents ill health and disease.

 

 

LO: to analyse context and codes & conventions in the old spice advert.

Context 1960's:

sixties male grooming ads consisted of two elements: 1) manly superstuds, the hairier the better and/or 2) the women who cant resist them. The brand Musk is literally represented as a pheromone, propelling women to involuntarily throw themselves at the male wearer. The promise: a lifetime of easy promiscuity.

Rebranding:

In 2010 Old Spice introduced a campaign seeking a fresh brand image after decades of simply implementing the same message. The result was one of the most successful campaigns in advertising history as an example of how a 75 year old was able to reinvent and sustain itself via the use of a range of promotional media - TV, print, online, social media .

In this old brand image, it seems as though they are trying to show themselves to be a sophisticated brand, we can see in the text it talks about the greatness of men and how they achieved it showing that only great men can use this. In the newer brand image this idea is eliminated as nowhere does it read that only great men can use it the image also uses very random images of a man being an island with a volcano coming out of the head which creates a more jokey lighthearted feel to the brand.

old spice analysis 

the colour palete of the blue in the sea and the sky in the background links it to the product and what gender it is aimed at. the layout of the poster shows the old spice product in the bottom right corner in front of everything else behind so that the product one of the first thing   

analysis and context

L/O - To analyse context and codes and conventions in the lucozade advert.

lucozade has changed from the initial brand in the 50s to now, it has changed from a drink that you used to get when you are sick but now it is for when you partaking in sports and need a boost. the campaigning has changed from showing that you have when your sick to when you need energy in sport, they have done this by using nurses and kids from having famous sports personalities to show that it is for sports.

The similarities with the conventions are that they all have a simular colour pallet with bright colours and dull backgrounds to pop the colours from the background.

• Layout - Gareth on one side and the main heading on the other.
• colour - blue, yellow, some black and white. blue represents masculine/ the colours of the drink.
• imagery - 
• language - 
• mise en scene - Gareth bale, wearing sports top to represent it further as a sport drink.

 

 

L/O - To analyse context and codes and conventions in the shelter advert.

Explain the main differences of charity and commercial adverts.

 

The diferences is that commercial is that commercial is for things that you can buy for yourself but charity adverts are aimed at other people helping each other in difficult situations such as, 

Any advertisement done by a business with the purpose of promoting products and services to the public is a commercial advert, and a charity advert is,Some charity advertising campaigns are about raising awareness of important information, such as how to spot someone having a stroke or how to keep your heart healthy. the target audience for charity adverts is people who can benefit from the help of the charity, and the target audience for commercial adverts is anyone who would be intercede in the product and it would be targeted for a specify gender or people of a certain income.

The layout that they have used is that it catches your eye with the close up shots of the people right in center of the poster and with sans serif font in red. the lighting on the face makes it brighting because of the lighting that they used. the use of direct adress could get the audience feeling sorry and to want to help so it is more effective than just using a heading that will not make people think. this is presented in a negative way. the sans serif font conotes the urgency of that these people need help, these creates a sense fear for each figure, making the audience more likely to want to help. the dark colour palete of red, black and natural tones creates a simplicity that allows the red font of the statment to stand out. this connotes the urgency and danger of the situation that each character finds themselvs. The placement of each statment on top of the character signifies that different situations can causers homelessness . the positioning of the statements above the lips connotes that by supporting the shelter the audience will be giving to those affected by homeliness a voice. the normal stereotypes for homeles people is them being old, scruffy with holes in their cloths and their hair being messy, but the people in the poster do not meet any of the stereotypes which shoes that they are not homeless, but by the expression on their faces are worried.

 

Exam Format

L/O - To analyse representations and media language in simular adverts.

Explain how media language conveys values, attitudes and beliefs about heaven.

Media language conveys values, attitudes and beliefs in the music video haven by the use of mise en scene with the props that she uses in her music video as well as lighting and camera work.

she uses lighting to conveys her beliefs of heaven with low camera angle where it is pointing up to her with the lighting behind her very bright to surgets the idea of heaven and another low camera angle is used by but when she in the shot looking up to her as is she is an angel or god which is represented in the music video.  The props that she uses in her videos represented her beliefs with heaven when a man is scene carrying a big wooden cross in black. in the video we also see a man with a tatto on his back with the wings of an angel, this adds to what the music video is about and it could show that people are ready to go to heaven like an  angle when they are ready to do so. there are some shots in the music video of a tunnel with someone in it which could relate to death as they are related to the afterlife and how you get to heaven. there are many close ups of all different types of people throughout the music video which surgests the values of everyone is the same and that some people are different doesn't mean they are not valued.

home work 

Power aid advert 

analyse how effectively the adverts uses the combination of elements of media language to communicate the multiple meanings?

The power aid adverts uses the combination of multiple meanings by the use of media language, by the use of the colour palette being mainly blue suggesting that is mostly aimed at men who do physical activity. it also shows it multiple meanings with the man who is playing basketball, which shows that it is aimed at giving you more energy to perform your physical activity.

Analyse how effective the use of intertextuality is in the old spice advert and the Davidoff adventure advert?

Intertextuality is shown in the Davidoff adventure advert featuring Ewan McGregor being in star wars and him being represented in that idea, the advert also has mountains which shows the adventure side of the perfume, it also shows intertextuality by making it look more like a movie poster than an advert for a perfume, and the mountains in the back show that it is an adventure reference by using Ewan McGregor from star wars and in the cloths that he would wear in star wars when he is in show.

In the old spice advert many intertextualities are shown such as, jaws is represented with the shark on the end of a fishing line from a man that is on his shoulders. The Caribbean islands are represented with the sunning weather on an island that is represented by the man being the island it is also it shown by the people on the deck chairs sunbathing with cocktails.

In the old spice advert it also shows the titanic in the back of the advert with the sinking ship, it also could represent the pirates of the Carrabin. the intertextuality also shows that it is also aimed at men by the films that the poster represents because in mostly all the the films that are being represented in the advert are aimed at men and done by men.

The Davidoff adventure poster featuring Ewan McGregor also shows the intertextualities of the many films that he has been featured in, like last days in the dessert which is shown by the cloths that he is wearing in the poster because the cloth like cloths is what would people would wear in the dessert. it could also represent The impossible another film that he is featured in this is because it is an adventure film, it is represented in the poster by the water in the poster because it is about flooding and being alone until he finds his family again.  

The Big Issue

Case Study 3

L/0 - To research institutions and ideologies behind case study product.

The shot that they have used is a close up/mid shot.the colour pallets is blue, grey, white, and black. the mode of adress is formal and smart to represent the magazine. The typography is clear and does overlap the main image or gets covered up by any other cover lines.

common magazines codes and conventions.

• layout - main image in the middle, masthead above or behind the main image 
• simple colours inspired by the main image.
• cover lines around the main image.
• the person represents the magazine.
• celebrity figue as the main image 

Case study 3 

The Big Issue 

L/O - To research institutions and ideologies behind case study product.

The Big Issue about.

The purpose of the big issue is to connect every Big Issue vendors to the surport and personal solutions that enable then rebuild their lives and determine there own pathways to a better future.

The magazine works by, the organisation, magazine, website everything exists to surport people who are homeless or at risk of becoming homeless, are long term unemployed, or are in need of extra cash to avoid falling into debt. in these unpredictable times, we provide an opportunity for people to earn there own income.

John Bird, social entrepreneur, is best known for being the co-founder of the big issue, a major international magazine created to help homeles people have a legitimate source of income.

The big issue audience is affluent and environmentally, social and ethically aware. 66% agree that they buy products that give something back to society. 77% agree that they are willing to make compromises to benefit the environment.

Vendors but the big issue for £2 and sell it for £4.

The big issue was started to help as response to the increasing numbers of homeless people in London.

The magazine was launched in 1991 with the aim of transforming the lives of London homeless through its mantra: a hand up not a hand out.

Since then, the non-profit organisation has spread to cover all of the UK and also has branches in other countries.

Since 1991, the magazine has helped over 92,000 vendors earn £115 milion. There are currently around 1500 vendors. currently the magazine is read by over 400,000 people across the UK and circulates 83,073 copies every week.

In 2016, The Big sold its 200 millionth copy, celebrated its 25th anniversary and launched The Big Issue Shop, a fully customised online platform committed to selling products with a social echo.

The Big Issue reader are likely:

• Be university educated
• Be interested in politics,popular and high culture.
• Have a limited disposable income
• Be socially conscious
• The Big Issue audience is young at heart, educated and loyal. slightly more women than men read the big issue, while 60% of our readers are aged between 18 and 49.

L/O -To analyse big issue cover effectively.

Explain the similarities an differences in terms of media language conventions used.

Differences 

• Big masthead/ split masthead - anchors the main image as the big issue
• different colour pallet - 2-3 main colours
• image over laying the masthead. 

Similarities

• main image is in the middle  
• cover lines on the left side beside the main image.

Mode of address

Mode of address simply means how the text speaks to the audience, and involves them.it also refers to How a text influences the audience.

Directs mode of address: The model looks directly at the audience, or the writing specks to 'you'.

Indirect mode of address: The model looks away, or the writing refers to 'people' or 'the public'.

• Media producers are keen to establish a relationship with their perceived audience.
• How they address or speak to their audience is a crucial factor in establish a relationship - in constructing an audience.
• Audience identity is written into texts in a number of ways. Variations in tone, pace,language etc. will reflect the producers notions of who the audience is.
• Modes of address will vary depending on the media from and the perceived audience.

• The central image of an ice cream in an ice cream cone.Two intertextual references are made: Donald Trump and the 99p flake ice cream. The use of the inteertexuality reference constructs a viewpoint that Donald Trump will have a negative potential impact on British culture.
• Play on words 'fake news' with 'flake news' provides a humorous but politically serious message about Trump and his attitude towards the media. It invites the reader not to take him seriously as the combination of the image and text is funny. This helps to anchor the meaning of the central image.

• Above the fold : Iconic masthead and tag line 'a hand up, not a hand out' - reminds readers of ideology of magazine and purpose.
• main image: celebrity figue, known for being very political, surrounded by text that attempts to define his identity; complexity of morrissey liked to aim of understanding others, not judging. use of B&W image creates more impact against bright background. will meet to stand out in the street.
• headline: informal and artistic style font matches his identity as an artist; rounded font softens the impact - friendlier. sub-head suggests his controversy is more of an endering character trait; audience positioned as a friend/informal.
• design and layout: use of very graphic style which mimics independent film/ art magazines; hand finished fonts give informality but also highlights serious issues which would appeal to creative and intellectual target audience.

Analyse the print edition of the big issue

The mode of address is direct as she is looking directly at the camera like she is looking into your eyes. The use of the spilt masthead anchors the image as the big issue as it is in the middle of the masthead. they have placed the main cover line on the left side of the magazine because we read left to write so we see that first to catch our attention and it is also on the left side of the main image because when magazines are in shops on top of each other they are spread out to show the left hand side which is where the cover lines are seen. The Big issue is shown as inclusive as they have a women who is in a wheel chair which this shows that surport people with disabilities.

Constructing meaning 

L/O - To analyse the use of intertextuality and multiple meanings.

The intertextual referees are bob the street cat, bance, the queen and the street vendors who sell the big issue magazines. these intertextual references represent England.  the street cat named bob is a film about  how a busker  and recovering drug addict,has his life transformed when he meets a stray ginger cat on the streets. The street cat named bob and the big issue vender could present street life because the vendors live on the streets and so does bob and the artist bance could come into it because he  does most of his art in the streets all across Britain. the tag lines show the queens jubile with tagline 'never mind the bunting'.

  

representation 

L/O - To analyse the representations and ideologies constructed.

connotations of the pink background colour? why has it been chosen?

it has been chosen to represent roality and the queen because she is female. for how she was a good person and caring based on the soft tone of the pink.

what can you say about this photo?why has it been chosen? how is it significant?

what we can say about this photo is that the way that the queen and the king of England are facing each other with a serous look and looks like they are against each other. it is significant because it is both the queen and the king on the front cover. represents money and postage stamps of the profile picture of her face. photos make it look competive between them, the lighting is mostly aimed at her rarther than him.

what is the importance of the background of this cover? what is the focus?

It makes the king and queen pop out more from the background it also makes it look important and serious. to show respect.

what could you say about their expressions? how are they represented?

they are represented as serious because of their facial expression soft facial expression.

Why have they chosen to focus on this subject in the wake of the queens death? what can you say about the language used?

Connotations of the black masthead of TBI? Why black for this issue?

To show respect to the queens passing.

significant of this cover line - connotations of bright and green - what is the focus here? what is the political context?

Identify three things that would appeal to the target audience,explain why and what meanings it conveys.

Things that would appeal to the target audience is that, rita ora is in the middle of the cover this will appeal to the target audience because she is very popular and that target audience would know her and her music.  Also behind rita ora is fat boy slim who is also very popular music artist. the meanings that are conveyed are that 

explain how rita ora and fat boy slim are represented.

rita ora is represented as more powerful as fat boy slim as he is behind her head 

 

Dirt 

L/O - To review ppes and set revisions targets.

what you could mention 

• camera shots, angles and movement, for example close ups on a singer/ wide shot of band.
• the musical performance, for example matching styles of music and the use of mice en scene.
• Editing, recognition of shot sequence, pacing, jump cuts and other editing transitions and special effects.
• identity the genre of the music and video performance.
• recognise the explicit promotion of ideological viewpiont.
• be able to identify technical

heaven 

• this is a music perfomance which cuts a lip sync with image.
• beliefs are constructed by shot selection of urban landscape in the music video. This can be constrasted to the performance shots of the artist at home, the artist framed in shots of the skyscape surounded by nature symbolising a natural and hedonist star image.
• The music video cuts star performce with narrative of a UK urban enviroment and city life. 
• The editing juxtaposes the performance with narrative images of urban life, for example, the female character shot with effects lighting.
• children used in some shots to create empathy.